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A hedonistic array of Venetian inspired art forms with a taste of ripe red mulled wine! Aftershock’s latest collection for Autumn/Winter 2008 is inspired by Venetian art forms.

The Collection brings a total fresh and contemporary new look. The styles mix beautifully layering, matt/sheen contrasts, new length silhouettes, embellishments and hand finishing. They include embellished knits, royal romantic influenced blouses, dresses and very chic tunic, shift dresses.

The colours used are an array of winter beverages from white coffee with its elegant beige tints to the richness of mulled wine with its burgundy hues and black tea with its welcoming dark tones, reflecting a very European atmosphere.

Style comes in many forms this winter with layers, sparkle and demure dark colour trends taking us right up until the first signs of spring. By day, engulf yourself in earthy toned layers of leather, wool and cashmere. At night, embrace your sparkly side with the glittering catwalks dictating our evening apparel. The accessories are daring.

Jewellery sparkles with unusual shades of purple, raspberry pink and teal to add richness. The evening bags collection includes clutch bags for the classic lady and box shapes for the more adventurous one. Faux-fur little jackets, wraps and capes are still a strong feature on the catwalk and kept dusky with similar colours to the jewellery. Light animal prints are reflected throughout the range whilst heavy woolen scarves are a must-have this season! for more information and to shop online!

Click here for more information and to shop online!

My parents, Hiro and Radhika Harjani migrated to the UK after both their families disapproved their ‘love’ for one another and attempts to marry in India. Born out of a passion for beautiful fabrics and exquisite clothing, they began their working life in 1985 on a market stall in Petticoat Lane in London’s East End. My mother was forced to sell her wedding ring so they could purchase the market stall with the dream of one day creating a new, unique, dynamic fashion concept.

The result that followed was a spectacular range of stylish, contemporary evening and daywear aptly named, Aftershock, the impact of which has rippled all around the world. Their first store opened in Market Place later in 1992. Ever since then, Aftershock has been an everyday part of my life-whichever place in the world I find myself in. Today, I can proudly say the company boasts a portfolio of over 50 distinct ‘fashion destinations’ with an ever growing number of stores and concessions! Sometimes I feel all our hard working team, partners, associates are really just one well spread family.

So what does Aftershock mean to me? Till today I don’t really quite know my position in the company. I like to bear the title Creative Director because I enjoy the fact it allows me to ponder and daydream at my desk whilst I try and create new innovative ways for people to hear about us. But, let’s be honest, titles can be quite a mundane way of thinking about your job and we’re bombarded by so much imagery and text as it is, how can I make people truly believe in the company I am a part of?

I’ve always envisaged Aftershock to be a luxury British brand and one of the leading designers, retailers and manufacturers of exquisite handcrafted womenswear and accessories. This dream is becoming true as vision and ambition materialise into something more concrete. I see it everyday-our team is growing at a phenomenal rate, we’re developing an even greater range of quality womenswear products that make the average woman feel beautiful in and we’re also creating new store environments that allow you to browse in peace. Some fashionistas may refer to browsing in freedom, without the hassle of someone constantly approaching you as the ultimate satisfaction in retail therapy!

Aftershock’s fashion signature is the use of exuberant colour schemes and beautiful design work and offers an array of the finest intricately beaded ladies wear, casual wear as well as stunning accessories to complement the collection. Celebrity followers now include Madonna, Helen Mirren, Charlotte Church and Katherine Jenkins to name but a few! We must be doing something right…

In my view, the cornerstones of all Aftershock’s collections are its prints, shapes and intricate handiwork; the majority of which are made on varieties of luxurious and natural fibres such as silk, satin, and soft cottons. True to the brand’s British heritage, the collections also incorporate traditional fabrics and classic vintage designs.

Aside from the fabulous cuts and quality fabrics synonymous with Aftershock’s clothes, great attention is paid to finish and details with trims and fastenings made to the highest specifications. Aftershock’s signature colours for its clothes are obsidian black, ruby red and emerald green with strong highlights that compliment the brand’s monochrome classics. In fact, it took us quite a while to agree to the corporate colours since many of our team members are quite strong headed but its nice to see that despite differences in opinion we all share a common interest to advance the brand. Each collection is influenced by the seasonal catwalk trends and often contains archive-inspired pieces that have been developed and contemporised.

At present, I can only give you a taster of whats to follow. Whether you think “Aftershock” is the buzz word or not in the fashion industry, there is no doubt that one day you will surely come across it. And when you do, I do hope that you remember “The Factory Kid” trying to find his place in the fashion world. Even if you feel half as passionate about the brand as I am, then all my parents hard work building the brand over the years has been worth the struggle…Aftershock: the perfect marriage of innovative designs and luxurious fabrics…its time to let your wardrobe blossom!

Click here for more information and to shop online!